Did you know that 90% of Internet surfers use search engines such as Google and Yahoo to locate particular products and services? In order for these surfers to find your Web site, it has to be optimized correctly for the search engine spiders to recognize it. Once your site is optimized, your company’s Web presence on Internet search engines will increase significantly. Most people new to Internet advertising are under the false assumption that once they submit their site to a list of search engines, they will get high ranking. In reality, search engine optimization goes far beyond that. Below are just a few tips on basic search engine optimization.

Search engines rank sites by relevancy and will consider a variety of factors when ranking a Web site, including:
Title tags: This is the short text that appears in the very top of a web browser while you are on a given page.
Meta tags: In order for Meta tags to be effective, they need to correspond to the Web page they are associated with. To do so, your Meta tags must equal the content on the page and not over glorify what the site is about.
Web site content: Search engines rank Web sites based on how much content they have and how relevant it is to the search term query. Content is the single MOST important factor in your ranking. Without good content your site will not be found!
Site design: Your site should be easy to navigate for users and search engine spiders alike. You can do this by adding a static navigation links on each page and even a site map if possible.
Link Popularity: Search engines often use this useful tool as part of their ranking criterion. In simple terms, link popularity is the measurement of the number of other Web sites that include a link to your Web site on theirs.

How do we use our expertise and technological know-how to get you top search engine placement?
1. Keywords: You choose the 10 keywords phrases that best reflect the main focus of your site.
2. Attraction Pages: We build 2 individual HTML attraction pages that attract the search engines for each of your targeted keywords. The attraction pages are designed using a computer-generated analysis to conform to the ranking criteria of the top search engines. These pages provide spider food for the search engine spiders that includes significant unique content relating to your site.
3. Meta Tags: We arrange the meta tags on your web site to maximize visibility and placement. A meta tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide coded information analyzed by the search engines when building their indexes.
4. Directory Submission: We manually submit your site to Web directories such as The Open Directory Project. We do not manually submit to spider-based search engines because recent studies indicate that these types of search engines give preference to sites their spiders find through links. Since submission to spider-based search engines can actually hurt your ranking we create link popularity for you and then allow the spiders to find your site through those links. It generally takes around eight weeks for the search engine spiders to find and incorporate sites into their database.
5. Customer Support: After your initial set up, our staff can help you amplify your results by suggesting design changes for your home page and helping you to analyze your keyword performance.

CIIC, Inc. provides a complete placement strategy and a unique business opportunity that will bring you traffic.

Remember: High ranking won’t happen overnight. After search engine optimization and submission of your Web site, you will see your listing on most search engines in just three days. But, bear in mind it may take anywhere from 30-60 days to achieve high ranking due to the time it takes for search engine spiders to properly index your site. Ranking takes time and is unfortunately a measure beyond any search engine optimization and submission company’s control.

So if you are serious about your search engine ranking e-mail us or call 818-591-7825