Matomo is the Leading Self-Hosted, Decentralized, Open Source Web Analytics Platform, used by 460,000 websites in 150 countries.
Matomo is a powerful piece of software that is used to provide web analytics on hundreds of thousands of websites!
Matomo reports on how visitors come to your website (e.g. via search engine, a marketing campaign, a clickthrough from another website, social media, etc.), what they do on your website (pages viewed, frequency of visits, depth of visit), how they convert (e-commerce and other goals) and general visitors information (engagement, location, settings used, returning visitors, and more).
Businesses that want to know more about their online visitors and about the effectiveness of their marketing campaigns use Matomo to see how visitors came to their website and how many visitors bought their products. Using the insights they gain from Matomo, these businesses plan new campaigns based on what worked and what didn’t. (see what they think of Matomo) Matomo has become a mature and full-featured web app used by a growing pool of businesses to direct their online strategy. It can be hard to keep track of all the features that Matomo has to offer. To find out if Matomo is the right web analytics tool for you, check out this ever-expanding list of features we can offer you below.